Draper James is a clothing line launched by actress Reese Witherspoon in 2015. A nod to Witherspoon’s Southern upbringing, the line aims to “emphasize (Witherspoon’s) southern roots and personal style.” The name is in honor of Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon.
Draper James launched with products available in May 2015 under the supervision of former CEO of fashion retailer, C. Wonder, Andrea Hyde and an initial $7 million in seed investment. In October 2015, Draper James announced a $10 million round of investment funding from early-stage investment firm, Forerunner Ventures.
In October 2015, Draper James launched its first brick and mortar store in Witherspoon’s hometown of Nashville, Tennessee. The company plans to expand their physical locations to several more cities in the Southeastern United States, with the next location slated for Dallas, Texas.
The line features a wide range of clothing, accessories and home decor designed to “embrace the beauty and style and excitement that embodies what is happening in the South today,” with prices geared more toward high-end shoppers.
Products often feature slang common to the Southeast United States, such as a tote bag with the phrase “totes y’all” imprinted on the bag.
In March 2016, Florida-based jeweler Jordann Weingartner sued Draper James for copyright and trademark infringement, due to the similarity between its trademark and logo and Weingartner's design.