Alienware headquarters in The Hammocks, Florida
|Subsidiary of Dell|
|Founded||October 24, 1996; 20 years ago (1996-10-24) (as Sakai of Miami, Inc.)|
|Headquarters||14591 SW 120th ST
Miami, Florida, U.S.
|Michael Dell (CEO),
Frank Azor (General Manager),
Arthur Lewis (former CEO General Manager)
Number of employees
Alienware is an American computer hardware subsidiary of Dell. Their products are designed for gaming and can be identified by their alien-themed designs. Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila. The company's corporate headquarters is located in The Hammocks, in Miami, Florida.
Established in 1996 as Sakai of Miami, Inc. by Nelson Gonzalez and Alex Aguila, Alienware assembles desktops, notebooks, workstations, and PC gaming consoles. According to employees, the name "Alienware" was chosen because of the founders' fondness for the hit television series The X-Files, which also inspired the science-fiction themed names of product lines such as Area-51, Hangar 18, and Aurora. In 1997, it changed its name to Alienware.
Dell had considered buying the Alienware company since 2002, but did not agree to purchase the company until March 22, 2006. The new subsidiary retains control of its design and marketing while benefiting from Dell's purchasing power, economies of scale, and supply chain, which lowered its operating costs.
Initially, Dell maintained its competing XPS line of gaming PCs, often selling computers with similar specifications, which may have hurt Alienware's market share within its market segment. Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down, and the Desktop line was eliminated leaving only the XPS Notebooks. Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand. On June 2, 2009, The M17x was introduced as the first Alienware/Dell branded system. This launch also expanded Alienware’s global reach from 6 to 35 countries while supporting 17 different languages.
Alienware announced that it will be releasing a series of video game consoles starting in 2014, aiming to compete with the Sony PlayStation, Nintendo Wii U, and the Microsoft Xbox. The first version in this series, the Alpha, will run Windows 8.1. The operating system and ability to play PC games is what separates the Alpha from the eighth generation of video game consoles. At E3 2016, Alienware announced the second rendition of the Alpha, the Alpha R2. The R2 adds 6th generation Intel processors, a choice of either the AMD Radeon R9 M470X or Nvidia GeForce 960 graphics cards, and support for Alienware's proprietary Graphics Amplifier. It also ships with Windows 10.
The Graphics Amplifier allows an Alienware laptop to run most full length (or smaller, non-hybrid) desktop GPUs.
In 2012, Alienware announced that the M11x model would be discontinued due to decreasing consumer interest in small form factor gaming laptops. The company went on to offer refreshed models for the rest of their laptop range: the M14x, M17x, and M18x.
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