|Headquarters||Rochester, MN, United States and Hong Kong|
NUU Mobile is a designer and manufacturer of unlocked Android™ smartphones. Following its global launch in 2012, the company has expanded steadily throughout Asia, Europe, and the Americas.
NUU Mobile was founded in 2010 as a partnership of the Hong Kong-based Sun Cupid Group and U.S.-based Noetic Inc.
In 2012, NUU Mobile began an ambitious international expansion project. Since then, the company has opened new offices in London, Amsterdam, Tokyo, Jakarta, and Malaysia.
In 2015, NUU Mobile opened a new office in Miami, aimed at serving the Central and South American markets.
NUU Mobile is an original equipment manufacturer (OEM), which means its devices are assembled and built by a dedicated in-house manufacturing team.
The company currently features three distinct series of smartphones: the N Series, the X Series, and the Z Series.
All NUU Mobile smartphones are protected by a two-year limited warranty. Each device also features two SIM card slots, expandable microSD™ storage, and removable batteries.
NUU Mobile's latest devices have been certified by Google Mobile Services (GMS), making them eligible for future Android security patches and software updates.
The N Series
The entry-level N Series from NUU Mobile currently includes three models - NU2S, NU3S, and the new N4L. A fourth model, called the N5L, is scheduled for release in early 2016.
The X Series
The mid-range X Series from NUU Mobile currently includes three models - X1, X3, and the new X4.
The Z Series
The flagship Z Series from NUU Mobile was launched in 2015. The first Z Series device was named the Z8. NUU Mobile is expected to release a new Z Series device in 2016, though no timeline has been announced yet.
Early reviews of NUU Mobile devices highlighted many of the brand's strong points, while also providing useful criticism used to improve future models.
NUU Mobile's combination of high-quality components and affordable prices was lauded by PC Mag, which called the X1 "an excellent value for unlocked Android phones."
In July 2015, Android Authority described the NUU Mobile Z8 as "a solid affordable mid-range smartphone with a lot of positives", though the reviewer noted the device was "not without its flaws" before observing that "a lot of these can be fixed with future software updates."
Later in 2015, another Z8 review from The Mac Wizard observed that these issues had been resolved, noting that the Z8 "…received several firmware updates during my review term and the company promises to stay on top of big security updates."
In early 2016, CNET honored the NUU Mobile X4 as one of its "Smartphones That Matter at CES 2016."
Recently, NUU Mobile has earned praise from tech insiders for the company's friendly, personalized approach.
AndroidGuys declared, "[T]he the people from NUU Mobile are downright genuine…There is something to be said for supporting a company with great people…You can tell the entire team has a deep understanding of what most customers actually use their phones for…"
In November 2015, NUU Mobile announced its sponsorship of the NBA's Minnesota Timberwolves for the 2015-2016 season.
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