Dada Supreme began as a hat and T-shirt company, in 1995 founded by Michael Cherry/Designer, Dave UNK Huie and Dwayne Lewis/Ceo. which was aimed at urban kids. The company signed a license for sneakers and marked athletic apparel and following a deal with Daviano Antonio Bruno, President and CEO of Structure International Clothing Company, the DaDa Footwear line was launched providing shoes for basketball, running, and casual wear and designed by "Lantz Simpson".
In 2001 DaDa Footwear introduced a new line of shoes titled Spree's, named after endorser and NBA players Latrell Sprewell They also had a shoe deal with Chris Webber.
The clothing was very popular among members of the hip-hop community.
It is known by the labels Dada, Dada Supreme, Dada Footwear and Damani Dada.
In 2015, DADA SUPREME was bought by a Taiwanese businessman named 姜豐年.