Karma is a popular Pakistani fashion label started by designers Kamiar Rokni and Maheen Ali in 2001. Karma is recognized as one of the rare Pakistani labels that has introduced Western-style garments, such as cocktail dresses and evening gowns, to the Pakistan.
Karma currently operates three lines of clothing: formal, bridal, and ready-to-wear. Karma Couture, the company's first line, is a made-to-order formal clothing label, with prices starting from Rs. 18,000 (approx. $300 USD). Karma Wedding is the label's bridal line, starting at Rs. 50,000 (approx. $800 USD). Karma Pink is the label's newest line, offering ready-to-wear garments ranging from Rs. 2000 to Rs. 15,000 (approx. $30 to $250 USD). Karma plans to introduce a Karma Accessories line in 2006, offering custom jewellery, bags, shoes and other accessory products.
The company's management duties were taken over in 2003 by Pakistani businessman Saad Ali (Maheen Ali's husband) who has since been the label's CEO. Karma currently employs over 200 people, and is based in Lahore, Pakistan.
Aside from its flagship store in Lahore, the label also operates a store in Karachi, with plans to open stores in London and Dubai.
In October 2007, founding designer Kamiar Rokni left the partnership of Karma (with other founding designer Maheen Kardar Ali and her husband, CEO Saad Ali), citing financial and creative differences. He will prepare and launch his own fashion label by early 2008.