Kookai is a French fashion label founded in 1983 by Jean-Loiu Tepper, Jacques Nataf and Philippe de Hesdin. It has a simple philosophy: "to supply young women with affordable apparel for their wardrobes". It has stores in Europe, Asia, America and Australia. Its clothing line is generally characterised by French fashion trends.
Kookai (కూకాయ) in Telugu language means man's fruit i.e. man's private part.
Galeries Lafayette carried a large line of Kookai, Claudie Pierlot, Jean-Charles de Castelbajac, Lolita Bis by Lolita Lempicka, Plein Sud, P.J. Hohenscheid, and other European labels when it opened its first American store in Trump Tower, in September 1991.
Kookaï's target group is women from 20 to 40 years old. However, since 2008, they have a line for young girls, expanding their clientele. The French fashion label is designed by a group of 20 individuals. Catherine Marnata is the lead designer.
Kookaï has been featured in a number of French fashion magazines including: Be, Marie-Claire, Cosmopolitan, Glamour and Elle. They have an e-boutique to enable women to do their shopping online. The shop includes size charts and shipping information. Frequent shoppers in the French stores, both online and offline, can obtain a loyalty card on which they accumulate points when they purchase regular priced items. When customers achieve a certain amount of points, they receive credit for their purchases.
In 1996, Kookaï joined the Vivarte Group and subsequently signed an Ethical Charter to ensure that the products sold in Kookaï stores are manufactured in ethical conditions. The label has maintained an ethical image through other affiliations. Affiliations include the UNICEF "Frimousses" operation that raises money to give children in need the opportunity to receive vaccinations. The label has raised money for AIDS and Breast Cancer awareness.
Kookaï also supports students studying fashion and arts. Its most notable collaboration is with the Fondation Elle. With the Fondation Elle, Kookaï launched a contest that gave three designers the opportunity to create a small collection for the stores. The contest was called "Prix ELLE Solidarité mode". They also hosted an eco-friendly competition for students at the Decorative Arts School. The students were asked to create window displays with recycled garments from the Parisian stores.
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