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Hotels of La Serena

A hotel in La Serena is an establishment that provides lodging paid on a short-term basis. Facilities provided may range from a basic bed and storage for clothing, to luxury features like en-suite bathrooms. Larger in La Serena hotels may provide additional guest facilities such as a swimming pool, business centre, childcare, conference facilities and social function services. Hotel rooms in La Serena are usually numbered (or named in some smaller hotels and B&Bs) to allow guests to identify their room. Some La Serena hotels offer meals as part of a room and board arrangement. Hotel operations vary in size, function, and cost. Most La Serena hotels and major hospitality companies that operate hotels in La Serena have set widely accepted industry standards to classify hotel types. General categories include the following:

Upscale luxury hotels in La Serena
An upscale full service hotel facility in La Serena that offers luxury amenities, full service accommodations, on-site full service restaurant(s), and the highest level of personalized and professional service. Luxury La Serena hotels are normally classified with at least a Four Diamond or Five Diamond status or a Four or Five Star rating depending on classification standards.

Full service hotels in La Serena
Full service La Serena hotels often contain upscale full-service facilities with a large volume of full service accommodations, on-site full service restaurant(s), and a variety of on-site amenities such as swimming pools, a health club, children's activities, ballrooms, on-site conference facilities, etc.

Historic inns and boutique hotels in La Serena
Boutique hotels of La Serena are smaller independent non-branded hotels that often contain upscale facilities of varying size in unique or intimate settings with full service accommodations. La Serena boutique hotels are generally 100 rooms or less. Some historic inns and boutique hotels in La Serena may be classified as luxury hotels.

Focused or select service hotels in La Serena
Small to medium-sized hotel establishments that offer a limited amount of on-site amenities that only cater and market to a specific demographic of La Serena travelers, such as the single business traveler. Most La Serena focused or select service hotels may still offer full service accommodations but may lack leisure amenities such as an on-site restaurant or a swimming pool.

Economy and limited service hotels in La Serena
Small to medium-sized La Serena hotel establishments that offer a very limited amount of on-site amenities and often only offer basic accommodations with little to no services, these facilities normally only cater and market to a specific demographic of travelers, such as the budget-minded La Serena traveler seeking a "no frills" accommodation. Limited service La Serena hotels often lack an on-site restaurant but in return may offer a limited complimentary food and beverage amenity such as on-site continental breakfast service.

Guest houses and B&Bs in La Serena
A bed and breakfast in La Serena is a small lodging establishment that offers overnight accommodation and inclusive breakfast. Usually, La Serena bed and breakfasts are private homes or family homes offering accommodations. The typical La Serena B&B has between 4 and 11 rooms, with 6 being the average. Generally, guests are accommodated in private bedrooms with private bathrooms, or in a suite of rooms including an en suite bathroom. Some homes have private bedrooms with a bathroom which is shared with other guests. Breakfast is served in the bedroom, a dining room, or the host's kitchen. Often the owners of guest house themselves prepare the breakfast and clean the rooms.

Hostels in La Serena
La Serena hostels provide budget-oriented, sociable accommodation where guests can rent a bed, usually a bunk bed, in a dormitory and share a bathroom, lounge, and sometimes a kitchen. Rooms can be mixed or single-sex, although private rooms may also be available. Hostels are often cheaper for both the operator and occupants; many La Serena hostels have long-term residents whom they employ as desk agents or housekeeping staff in exchange for experience or discounted accommodation.

Apartment hotels, extended stay hotels in La Serena
Extended stay hotels are small to medium-sized La Serena hotels that offer longer term full service accommodations compared to a traditional hotel. Extended stay hotels may offer non-traditional pricing methods such as a weekly rate that cater towards travelers in need of short-term accommodations for an extended period of time. Similar to limited and select service hotels, on-site amenities are normally limited and most extended stay hotels in La Serena lack an on-site restaurant.

Timeshare and destination clubs in La Serena
La Serena timeshare and destination clubs are a form of property ownership also referred to as a vacation ownership involving the purchase and ownership of an individual unit of accommodation for seasonal usage during a specified period of time. Timeshare resorts in La Serena often offer amenities similar that of a Full service hotel with on-site restaurant(s), swimming pools, recreation grounds, and other leisure-oriented amenities. Destination clubs of La Serena on the other hand may offer more exclusive private accommodations such as private houses in a neighborhood-style setting.

Motels in La Serena
A La Serena motel is a small-sized low-rise lodging establishment similar to that of a limited service hotel, but with direct access to individual rooms from the car park. Common during the 1950s and 1960s, motels were often located adjacent to a major road, where they were built on inexpensive land at the edge of towns or along stretches of highways. They are still useful in less populated areas of La Serena for driving travelers, but the more populated an area becomes the more hotels fill the need. Many of La Serena motels which remain in operation have joined national franchise chains, rebranding themselves as hotels, inns or lodges.

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Travelling and vacation in La Serena

La Serena
City and Commune
Montaje de La Serena.jpg
Coat of arms
Coat of arms
La Serena's urban hinterland
La Serena's urban hinterland
La Serena is located in Chile
La Serena
La Serena
Location in Chile
Coordinates (city):  / -29.900; -71.250  / -29.900; -71.250
Country Chile
Region Coquimbo
Province Elqui
Founded 1544
• Type Municipality
• Alcalde Roberto Jacob Jure (PRSD)
• Total 1,892.8 km (730.8 sq mi)
Elevation 28 m (92 ft)
Population (2012 Census)
• Total 198,163
• Density 100/km (270/sq mi)
• Urban 147,815
• Rural 12,333
Demonym(s) Serenean
• Men 77,385
• Women 82,763
Time zone CLT (UTC−4)
• Summer (DST) CLST (UTC−3)
Postal code 1700000
Climate BWk
Website www.laserena.cl (in Spanish)

La Serena (Spanish pronunciation: [la seˈɾena]) is a city and commune in northern Chile, capital of the Coquimbo Region. Founded in 1544, it is the country's second oldest city after the national capital, Santiago, located 471 km (293 miles) to the south. It has a communal population of 198,164 (2012 census, and 400,000 for the Greater La Serena) area, the country's fourth largest conurbation (pop. 300,000, 2002 census), which includes nearby Coquimbo with an area of 1,892.80 square kilometres (730.81 sq mi). It is one of the fastest-growing areas of Chile, witnessing a population increase of 32.6% between 1992 and 2002.

The city is an important tourist destination, especially during the summer, where people go to visit the beaches. It is in the headquarters of the University of La Serena and also is home to the Roman Catholic Archdiocese of La Serena, one of five Catholic Archdioceses of the Catholic Church in Chile.

La Serena, Chile: History

The sector is currently located where the city was inhabited by the pre-Hispanic village called Viluma or Vilumanque (Mapudungún Snakes and condors).

Map of the city in 1717.

La Serena was first founded on the orders of Spanish Pedro de Valdivia in order to provide a sea link to maintain permanent contact between Santiago and Lima in the Viceroyalty of Peru. For this he would need a place for his troops to rest and eat. The village was first founded by captain Juan Bohón with the name "Villanueva de La Serena". Although the exact date is disputed, probable dates include 15 November or 30 December 1543 and 4 September 1544. Many historians simply say that it was founded in 1544. Five years later, from the night of 11 January 1549 until the following day, an uprising of local Indians totally destroyed and burned the village, killing nearly every Spaniard. Pedro de Valdivia gave order to Captain Francisco de Aguirre to found the city later the same year on 26 August to under the name of San Bartolomé de La Serena (now patron saint of the city), in the same place where today the Plaza de Armas stands. A few years later, on 4 May 1552, King Carlos I of Spain by royal decree gave it the title of city.

During the 17th century, the city suffered continuous attacks from pirates, including Francis Drake who opened the Pacific route to pirates in 1578. Bartholomew Sharp, who partly burned and looted in 1680, and Edward Davis, who set fire to the convent of Santo Domingo 1686, caused great fear among the population, forcing the defense of the city in 1700. In addition to attacks from pirates, the city experienced an almost total destruction resulting from the earthquake of 8 July 1730.

During the Revolution of 1859, a rebellion against the conservative government, the city was taken by forces led by Pedro Leon Gallo. Gallo's forces were defeated at the Battle of Cerro Grande by an army from Santiago, which then occupied the city.

La Serena, Chile: Architecture

Between 1948 and 1952, president Gabriel González Videla prepared the "Plan Serena", a project in which the city was renewed with investments and urban redevelopment that would imprint a single seal on the country. It began to take hold in the role of services, to rescue and to develop its own architectural style known as Colonial Revival. The city is the seat of the Roman Catholic Archdiocese of La Serena. The Cathedral, built from the same stone, dates from the 19th century. It must be said that although it lacks the same historical value as the older churches, this is a stone building in a country prone to seismic activity, and has survived various earthquakes. Indeed, during centuries of existence, there is almost no visible damage. All of these churches, along with others of minor importance, provide a unique urban landscape, an image for the city, giving it the nickname "The City of Churches."

Its traditional architecture consists of a series of housing and public buildings, of late 19th-century vintage style, built with wood from the US state of Oregon brought to Chile as counterweight in vessels sailing to the nearby port of Coquimbo to load copper and other minerals for transport back to the US. This Oregon pine and the use of adobe create the genuine image of the city.

There is also a number of remarkable and valuable small churches built of sedimentary stone quarried 5 km (3 mi) to the north of the Elqui River, having a characteristic color and texture formed by myriad small shells. These churches are all roughly 350 years old and have undergone restoration to varying degrees, bringing them back to their original form. San Francisco, San Agustín, Santo Domingo are the names of a few of them. In 1920, he began to take shape a new economic boom in the mining of iron, attracting capital and human contingent, resulting in a further change in the urban structure.

Currently, the city has its own architectural style (known as "neocolonial"), which is differentiated from other cities, preserving old buildings in colonial style, with many important National Monuments, mixing it with modern buildings but each one in turn follows the regulatory framework in the construction of these structures which should each have features to maintain the colonial style of the city. In the center of the city until 2008, is still not possible to identify buildings over 8 stories high for a municipal status, however towards the coastal area of the Avenida del Mar, one begins to see a great real estate boom that is distinguished by observing high-rise buildings, ranging from Serena north to the neighboring city of Coquimbo.

La Serena, Chile: Demography

According to the 2002 census of the National Statistics Institute, La Serena had 160,148 inhabitants (77,385 men and 82,763 women). Of these, 147,815 (92.3%) lived in urban areas and 12,333 (7.7%) in rural areas. The population grew by 32.6% (39,332 persons) between the 1992 and 2002 censuses. 155,815 persons live in the city proper of La Serena. In 2002, the INE estimated the population would increase to 205,120 by 2008 and 244,070 by 2012.

A few of the major sectors are: El Centro ("downtown"), Peñuelas (actually a suburb between La Serena and its sister city Coquimbo), San Joaquín (neighborhood on a hill overlooking the ocean), La Florida, Las Compañías ("the companies"), Cerro Grande ("big hill"), La Antena and the new El Milagro ("the miracle") development.

La Serena, Chile: Notable people

  • Gabriel González Videla, President of Chile (1946–1952)
  • Jorge Peña Hen, composer
  • Braulio Arenas, poet, playwright and novelist
  • Agustín Edwards Ossandón, entrepreneur and politician

La Serena, Chile: Geography


The commune spans a surface area of 1,892.8 km (731 sq mi). The city is located on ocean terraces, which are clearly noticeable from the coastal area, through downtown to the eastern sector Vicuña way. The rest of the urban area is based on several small hills, valleys and plains.

Graph of rainfall in the city during the year.

The city is commonly divided into various sectors. In the north is the airline sector, subdivided into two sub-sectors called High and Low Company. Nearby is San Pedro Creek. To the south are the areas of La Pampa, San Joaquin and the El Milagro. To the east are the sectors of La Antena, Juan XXIII, La Florida, Colina El Pino and the University District. Finally, to the west is the area of Avenida del Mar Areas surrounding the city are mainly areas for growing vegetables, and there are a large number of plantations for the cultivation of chirimoyas, avocados and oranges, in addition to where vegetation has an average with some areas found mainly eucalyptus forests. These areas are normally conducive to wildfires sparked during the summer season (January–February).

La Serena, Chile: Climate

La Serena has a cool desert climate, similar to nearby places in that it is clearly seasonal – in summer there is an absence of precipitation, but with abundant morning cloudiness and drizzle. which dissipates around noon, giving way to clear skies and 22 °C (72 °F) days.

In winter the temperatures descend to between 7 and 16 °C (45 and 61 °F). Being located in a coastal zone the minimums and maximums are moderated by the maritime influence and the temperature of the cold Humboldt Current. Winter (specifically in May to August) is the rainy season, with a total rainfall of approximately 100 mm (3.94 in) annually in a normal year, notable exceptions being the year 1997 which experienced a total rainfall in the city near 200 mm (7.87 in), 1880 with 366 millimetres (14.41 in) and 1888 when as much as 417 millimetres (16.42 in) fell including 239 millimetres (9.41 in) in August. The driest year has been 1979 with only 4.5 millimetres (0.18 in), whilst recent years, as in central Chile and Zona Sur, have tended to be drier than the long-term mean.

Climate data for La Serena
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Average high °C (°F) 21.6
Daily mean °C (°F) 17.1
Average low °C (°F) 13.6
Average rainfall mm (inches) 0.1
Mean monthly sunshine hours 251.1 209.1 195.3 162.0 142.6 150.0 173.6 173.6 171.0 198.4 207.0 235.6 2,269.3
Mean daily sunshine hours 8.1 7.4 6.3 5.4 4.6 5.0 5.6 5.6 5.7 6.4 6.9 7.6 6.22
Source #1: Meteorología Interactiva, Universidad de Chile (sunshine hours only)
Source #2: Climate Explorer (rainfall; since 1867)

La Serena, Chile: Political administration

Side view of the Courts of Justice, Archdiocese and Cathedral.

As a commune, La Serena is a third-level administrative division of Chile administered by a municipal council, headed by an alcalde who is directly elected every four years. The 2012-2016 alcalde is Roberto Jacob Jure (PRSD).

Within the electoral divisions of Chile, La Serena is represented in the Chamber of Deputies by Mario Bertolino (RN) and Marcelo Díaz (PS) as part of the 7th electoral district, (together with La Higuera, Vicuña, Paiguano and Andacollo). The commune is represented in the Senate by Evelyn Matthei Fornet (UDI) and Jorge Pizarro Soto (PDC) as part of the 4th senatorial constituency (Coquimbo Region).

La Serena, Chile: Economy

The beaches, the main economic resource in tourism.

In the last decades, tourism has turned into one of the most important economic activities. The population doubles in the summer months, principally for the beaches, recreational activities, musical festivals, concerts, and Fashion Week. In addition, the city is an obligatory stop for hundreds of pilgrims that arrive to the city of Coquimbo, where during The Serenade they find lodging for visiting the zone and Valle de Elqui.

In this city there are located branches of the more important chain stores of the country, Mall Plaza La Serena, which has the national shops Falabella and París. Also Mall Puerta Del Mar, contains 2 supermarkets, and regional multistores, such as La Elegante, and shops for home and construction. The downtown is one of the places with major economic and financial institutions of the Coquimbo Region.

The end of Francisco De Aguirre Avenue.

La Serena, Chile: Tourism

2015 New Year's Celebration at the Lighthouse ("el Faro").

The old part of the city is the largest and most important urban "traditional area" (zona típica) in Chile. The churches are distinguished by many styles of belfries, which led to the city being nicknamed "the city of the belfries".

The Church Cathedral of La Serena was designated a Historical Monument in 1981. Construction was initiated by the French architect Jean Herbage in 1844, and dedicated in 1856. It is the largest temple in the city, constructed in Neoclassic style, measuring 60 metres (200 feet) long by 20 metres (66 feet) wide, with three central bodies. Inside there is an organ donated by the philanthropist Juana Ross de Edwards. The belfry dates back from the 20th century.

The town has retained its historic architecture and this, along with a selection of beaches (known as Avenida del Mar, "Sea Avenue"), has caused the city to become a significant tourist destination, attracting many foreigners (most of them Argentines from San Juan and Mendoza provinces) during January, and later Santiago residents fleeing February heat.

The beaches of the Avenida Del Mar are some of the most crowded in La Serena, which run from the El Faro Monumental in the south to Peñuelas's beach in neighboring Coquimbo, an extension of 6 km (4 mi). However, the beaches of La Serena have very rough water and are not suitable for swimming. In comparison, beaches in Coquimbo, such as The Horseshoe, have very calm waters and clean sands.

The twelve beaches along the Avenida del Mar are El Faro, Los Fuertes, Mansa, Blanca, La Barca, Cuatro Esquinas, La Marina, El Pescador, El Corsario, Hipocampo, Las Gaviotas, and Canto del Agua. All of them except the beacon are suitable for the swimming and aquatic and nautical sports. In recent years the La Serena Song Festival (created in 2004) has been gaining national importance, due to the high quality of the invited artists. A new international airport has also been improved. Real estate development along the beach has created a tourist residential development along the Elqui River.

The most famous beach near La Serena is "Morrillos" with 25 km (16 mi) of sand and dunes. In the southern part of Morrillos is Guanaqueros, a beautiful spot with calm waters. Water temperatures can reach 25 °C (77 °F) in summer. The best surf spot is Totoralillo beach with good waves. "El Cacho" wave is one of the famous and works awesome with swells.

The best Enduro Mountainbike spot are Cerro Grande just behind La Serena with several trails only for advanced to expert riders.

La Serena, Chile: Transport

La Serena relies on diverse means of transport to connect the downtown with the peripheral neighborhoods and Coquimbo, such as collective taxis, taxis and tourbus. In the past the city was the principal railway center for passengers' transport to travel to the interior zone of Vicuña and Ovalle Today the only railroad that even passes along some sectors of the city is the one from the mine of Iron El Romeral, which takes the ore to Guayacán's port in Coquimbo.

Also it relies on a Terminal de Buses, that provides transport from La Serena to most of the country and an airport, with daily flights to Santiago, Antofagasta, Arica, Copiapó and other destinations. Today there is a project to move the La Florida Airport to another area near to Tongoy, Coquimbo, due to the population growth of the current area"La Florida", where there are residential areas very near the airport with the danger that this implies.

Airport La Florida of La Serena

La Serena, Chile: Sports

La Portada stadium.

The city has a soccer team called Club de Deportes La Serena which plays in the Second Division of the Chilean league of football. Their home games are played at the La Portada stadium, which has a capacity of approximately 18,000 seats. Their biggest rival is Coquimbo Unido. They are nicknamed "Los Papayeros", because of the papayas that are grown near La Serena in the Elqui Valley.

Since 2007, there is a tournament professional tennis, the Challenger de La Serena, in the fields of the Campus Trentino of the University of the Mar, in which the first champion was the Argentine tennis player Mariano Zabaleta. The above-mentioned enclosure was the location for the series of the Davis Cup between Chile and Russia at the beginning of February 2007.

La Serena, Chile: Education

Liceo Gregorio Cordovez of La Serena

La Serena, Chile: Schools and high schools

The city of La Serena holds a wide variety of schools, lyceums and universities, concentrating great part of the academical offer in the region. Among primary and secondary education, La Serena hosts public, subsidized (owned by the State, managed by privates), and privates schools (La Serena currently holds the entirety of private schools within the Greater La Serena area).

La Serena, Chile: College and universities

Among the universities present in La Serena are the University of La Serena, traditional university with its headquarters and four other campuses in the city; other institutions include the Universidad Central (Central University), Universidad Santo Tomás (Saint Thomas University), Universidad Tecnológica de Chile – INACAP (Technological University of Chile), and Universidad del Mar

La Serena, Chile: Astronomical Research

La Serena holds offices for the European Southern Observatory organisation (operator of La Silla Observatory), AURA, Inc. (operator of Cerro Tololo and Gemini observatories), and for the Carnegie Institution for Science (operator of Las Campanas Observatory).

La Serena, Chile: Twin towns – sister cities

La Serena, Chile is twinned with:

  • Japan Tenri, Japan (since 1966)
  • Poland Kraków in Poland (since 1995)
  • Spain Castuera, Spain
  • Spain Campanario, Spain
  • United States Millbrae (California), United States (since 1963)
  • United States Hilo, United States (since 1994)
  • Mexico Tlalnepantla de Baz, Mexico (since 2002)
  • Spain Madrid, Spain

La Serena, Chile: References

  1. "Municipality of La Serena" (in Spanish). Retrieved 4 November 2010.
  2. "National Statistics Institute" (in Spanish). Retrieved 4 November 2010.
  3. http://www.letsgochile.com/locations/small-north/coquimbo-iv/la-serena La Serena article
  4. 1997 Climate Annual
  5. Minetti, Juan L.; ‘Trends and Jumps in the Annual Precipitation in South America, South of the 15˚S’; Atmósfera(1997); 11, pp. 205-221
  6. "Información climatológica de estaciones chilenas: Chile Norte". Meteorología Interactiva. 2011. Retrieved 24 December 2012.
  7. "Tabla 4.6: Medias mensuales de horas de sol diarias extraídas del WRDC ruso (en (hrs./dia))" (PDF). Elementos Para La Creación de Un Manual de Buenas Prácticas Para Instalaciones Solares Térmicas Domiciliarias (in Spanish). Universidad de Chile. September 2007. p. 81. Retrieved 13 July 2015.
  8. "monthly LA SERENA GHCN precipitation (all)". KNMI Climate explorer. 2012. Retrieved 24 December 2012.
  9. "Kraków - Miasta Bliźniacze" [Kraków - Twin Cities]. Miejska Platforma Internetowa Magiczny Kraków (in Polish). Archived from the original on 2 July 2013. Retrieved 2013-08-10.
  10. "Mapa Mundi de las ciudades hermanadas". Madrid city council webpage. Ayuntamiento de Madrid. Archived from the original on 26 May 2012. Retrieved 22 July 2009.
  • La Serena travel guide from Wikivoyage
  • (in Spanish) Municipality of La Serena
Source of information: Wikipedia, the free encyclopedia. We're not responsible for the content of this article and your use of this information. Disclaimer
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